EMITT 2027 (30th East Mediterranean International Tourism & Travel Exhibition)

EMITT 2027, the 30th East Mediterranean International Tourism and Travel Exhibition, takes place from 4 to 6 February 2027 at the Istanbul Expo Center (IFM) in Istanbul, Turkey. The fair brings together tourism boards, hotels, tour operators and travel agencies. It is a useful date for agencies from the Gulf, North Africa, Central Asia and Europe that sell Turkey or source partners there.

About EMITT

EMITT is one of the main travel trade shows in Turkey and the wider Eastern Mediterranean region. Exhibitors include Turkish regions and cities, hotel groups, destination management companies and international tourism boards, alongside technology and service providers.

For agencies selling Istanbul, Antalya, Cappadocia and the Aegean, EMITT offers a chance to meet suppliers in person and plan the coming season. The organiser notes that the exhibition is held under the supervision of TOBB, the Union of Chambers and Commodity Exchanges of Turkey.

Istanbul's role as a major aviation hub makes EMITT easy to reach from the Gulf, North Africa, Central Asia and Europe. Many visitors combine the fair with supplier visits in the city, hotel inspections and meetings with ground handlers, turning a three-day show into a productive business trip.

EMITT 2027 dates and venue

EMITT 2027 runs from 4 to 6 February 2027 at the Istanbul Expo Center (IFM) in the Yeşilköy area on the European side of Istanbul.

Visitor registration, stand booking and the visitor guide are on the official EMITT website. Trade visitors should register in advance.

How to get to Istanbul for EMITT

Istanbul Airport (IST) is the main international hub, with direct flights from across the Middle East, North Africa, Europe and Asia. Sabiha Gökçen International Airport (SAW) on the Asian side is a second option.

The Istanbul Expo Center is close to the former Atatürk Airport, and is reached by metro, taxi or transfer. Traffic in Istanbul can be heavy, so allow extra time on fair days.

Where to stay

Yeşilköy, Bakırköy and Ataköy are close to the exhibition centre and convenient for exhibitors. Many visitors prefer to stay in central districts such as Sultanahmet, Taksim, Şişli or Beşiktaş and travel to the fair by metro or car.

Hotels near the Istanbul Expo Center fill during the fair, so book early, especially for groups of exhibitors.

Exhibitors with stand materials usually prefer hotels within a short drive of the venue, while trade visitors who also plan meetings in the city may choose central districts. Agree hotel locations with your meeting schedule in mind, since crossing Istanbul can take time at peak hours.

Why travel agencies attend EMITT

Agencies attend EMITT to meet Turkish hotels, DMCs and regional tourism offices, compare products for the summer and winter seasons, and agree contracts for groups and incentives. Pre-booking meetings with key exhibitors makes the three days more productive.

The fair also works well for agencies from the Gulf and North Africa that want to add new Turkish destinations or Muslim-friendly products. Check entry requirements for Turkey with the official authorities before travelling.

Agencies should prepare product sheets, rate requirements and group dates before the fair, so that meetings lead to concrete offers. Following up within a week of the show helps turn contacts into contracts for the summer season.

Frequently asked questions

When is EMITT 2027?

EMITT 2027 runs from 4 to 6 February 2027 at the Istanbul Expo Center (IFM), according to the official website.

Who should attend EMITT?

The fair is aimed at the travel trade: tourism boards, hotels, tour operators, DMCs and travel agencies.

How do I register as a visitor?

Visitor registration is available on the official EMITT website. Register before the fair to save time at the entrance.

Which airport is closest to the Istanbul Expo Center?

Istanbul Airport (IST) is the main hub, and Sabiha Gökçen (SAW) is an alternative. The venue is in Yeşilköy on the European side.

What can agencies do in Istanbul around the fair?

Many agencies use the trip for hotel inspections, meetings with DMCs and ground handlers, and short city tours to see new products. Early February is low season, which leaves more time for business meetings.

Travel agencies can book flights for travellers going to EMITT in the QuickOTA B2B Panel and set their own markup.