ITB Asia 2027

ITB Asia 2027 takes place at the Sands Expo & Convention Centre in Singapore from 20 to 22 October 2027. The organiser describes it as Asia's largest travel trade show. It is an annual three-day B2B event for travel agencies, tour operators, corporate travel managers, MICE planners, hotels, destinations, airlines and travel technology companies.

About ITB Asia

ITB Asia is part of the ITB family of travel trade shows, which also includes ITB Berlin, ITB China, ITB India and ITB Americas. It is organised by Messe Berlin Asia Pacific. The official website says the show brings together international exhibitors and buyers from the MICE, leisure and corporate travel segments, and that it is a meeting place for forging new partnerships and strengthening existing ones.

The organiser says ITB Asia brings more than 18,000 attendees and that over 132 countries and territories are represented, with a ratio of about one buyer to one exhibitor. Alongside the exhibition, there is a conference programme with speakers on the future of travel. ITB Asia is co-located with MICE Show Asia and Travel Tech Asia.

Business matching, a hosted buyer programme and conference information are on the official ITB Asia website.

ITB Asia 2027 dates and venue

The official ITB Asia 2027 dates are 20 to 22 October 2027.

• Dates: 20 – 22 October 2027
• Venue: Sands Expo & Convention Centre
• City: Singapore
• Organiser: Messe Berlin (Messe Berlin Asia Pacific)
• Format: three-day B2B trade show and convention

Opening hours, the conference agenda and exhibitor list for 2027 are published on the official website ahead of the show.

How to get to Singapore for ITB Asia

Singapore Changi Airport (SIN) is Singapore's international airport and a major hub for Asia-Pacific. It is connected to the city by the MRT, taxis and ride-hailing services.

The Sands Expo & Convention Centre is in the Marina Bay area. It is easy to reach by MRT, with Bayfront station close to the venue. Taxis and ride-hailing cars are also convenient. The official website has a venue and travel information section, including an entry visa page. Check the official entry requirements for Singapore before you travel.

Where to stay

Good areas to stay for ITB Asia include:

• Marina Bay – closest to the venue, ideal for exhibitors
• City Hall and the Civic District – central, with short MRT rides to Bayfront
• Bugis – good value and well connected
• Orchard Road – the shopping district, a short MRT ride away

The official website has a "Book Your Accommodations" section for attendees. If you need hotels near the Sands Expo & Convention Centre, book early, as many other trade visitors will be in town.

Planning a trip to ITB Asia for your agency

ITB Asia is a trade show, so the value comes from good meetings. Advice for agencies:

• Why attend: to meet hotels, destinations, DMCs, airlines and technology suppliers from across Asia-Pacific and beyond, and to find new products for your clients.
• Registration: the official website has trade visitor registration and a separate "Register as a Buyer" route. Qualified buyers can apply for the hosted buyer programme. Register early.
• Business matching: use the business matching service to book appointments with exhibitors before the show.
• Prepare: set clear goals, list the suppliers you want to meet and bring material that explains your agency and markets.
• Use the conference: sessions cover leisure, MICE, corporate travel and technology trends.

A trip to Singapore for ITB Asia is a short flight for agencies in Malaysia, Indonesia, Thailand and much of the region, so it is practical to send several team members.

Frequently asked questions

When is ITB Asia 2027?

ITB Asia 2027 takes place from 20 to 22 October 2027, according to the official website. It is an annual three-day B2B travel trade show and convention.

Where is ITB Asia held?

ITB Asia 2027 is held at the Sands Expo & Convention Centre in the Marina Bay area of Singapore. The venue is close to Bayfront MRT station.

Is ITB Asia open to the public?

No. ITB Asia is a B2B event for industry professionals, including buyers such as travel agents, corporate travel managers and MICE planners, exhibitors and trade visitors. Attendees must register through the official website.

How do I register for ITB Asia as a buyer?

The official website has a "Register as a Buyer" section and information on the hosted buyer programme. Trade visitors use a separate registration. Apply early and check the eligibility conditions.

What is the nearest airport to the Sands Expo & Convention Centre?

Singapore Changi Airport (SIN) is the only major international airport in Singapore. From Changi, the MRT, taxis and ride-hailing cars connect to Marina Bay and the venue.

Travel agencies can book flights for travellers going to ITB Asia 2027 in the QuickOTA B2B Panel and set their own markup.