ITB China 2027

ITB China 2027 is a B2B travel trade show at the Shanghai World Expo Exhibition & Convention Center in Shanghai, China. It runs from 25 to 27 May 2027. The show is part of the ITB family, organised by Messe Berlin. It is for international travel suppliers, destinations and agencies that want to connect with the Chinese travel industry and Chinese buyers.

About ITB China 2027

ITB China is the China edition of the ITB travel trade show family, which also includes ITB Berlin and ITB Asia. The organiser describes it as a three-day travel trade fair focused on the Chinese travel industry, giving global travel suppliers a platform to connect with what it calls the largest source market for international tourism and travel.

The show works through pre-scheduled appointments, networking sessions and a conference programme. The official website also lists a Hosted Buyer Program, the ITB China Buyers Circle, a Buyers Meetup and a MICE Meeting Point. The organiser says ITB China 2026 closed with more than 23,500 attendees.

Visitor registration, buyer programmes and the exhibitor list are on the official ITB China website.

ITB China 2027 dates and venue

The ITB China 2027 dates are 25 to 27 May 2027. The venue is the Shanghai World Expo Exhibition & Convention Center, in the former World Expo area in Pudong.

It is a three-day B2B show. Appointments, conference sessions and networking events run across the three days. Check the official website for daily opening times and the conference programme.

How to get to Shanghai for ITB China 2027

Shanghai has two main airports. Shanghai Pudong International Airport (PVG) handles most international flights. Shanghai Hongqiao International Airport (SHA) is closer to the city centre and handles many domestic and regional flights.

From Pudong Airport, travellers can take the Maglev train, the metro, a taxi or a ride-hailing car into the city. Shanghai's metro network is large and easy to use, and the Expo area has metro stations. The official website has a venue and travel information page.

Where to stay

Areas close to the venue include the Expo area itself and other parts of Pudong, such as Lujiazui, the financial district. Visitors who want to be near the Bund and the old city can stay in Puxi and travel by metro.

Hotels near the Shanghai World Expo Exhibition & Convention Center can be busy during large shows. Book early and choose a hotel with an easy metro connection.

Planning your agency trip to ITB China 2027

ITB China is relevant to agencies and DMCs that serve Chinese outbound travellers, and to suppliers that want Chinese partners.

• Why agencies attend: to meet Chinese travel buyers, learn about trends in the Chinese market and find partners for inbound or outbound business.
• Prepare meetings: book appointments in advance through the show's meeting system, and bring material in English and Chinese if possible.
• Buyer and visitor registration: buyers can apply through the Hosted Buyer Program or Buyers Circle, and trade visitors can register online.
• Read the market: the organiser publishes a travel trends report on the official website, which is useful preparation.
• Entry rules: check the official entry requirements for China well before travel.

Frequently asked questions

When is ITB China 2027?

ITB China 2027 runs from 25 to 27 May 2027. Check the official website for daily opening times and the conference programme.

Where is ITB China held?

ITB China is held at the Shanghai World Expo Exhibition & Convention Center in Pudong, Shanghai, China.

Is ITB China open to the public?

ITB China is a B2B trade show for travel professionals. Visitors should register through the official website. Check the visitor conditions before you travel.

What is the nearest airport to the Shanghai World Expo Exhibition & Convention Center?

Shanghai Pudong International Airport (PVG) is the main international airport and is in Pudong. Shanghai Hongqiao International Airport (SHA) is another option for domestic and regional flights.

How do I become a hosted buyer at ITB China?

The official ITB China website has a Hosted Buyer Program. Qualified buyers can apply there. The organiser decides who is accepted and what support is offered.

Travel agencies can book flights for travellers going to ITB China 2027 in the QuickOTA B2B Panel and set their own markup.