ITM Jammu 2026

ITM Jammu 2026 is a travel trade exhibition in Jammu, held on 21 to 23 November 2026. It is part of the ITM series of regional travel marts in India, and it is aimed at travel agents, tour operators, state tourism boards, hotels and destination suppliers who want to meet buyers from Jammu, Kashmir and northern India.

About ITM Jammu

India Travel Mart (ITM) is a series of business-to-business travel exhibitions held in cities across India. The organiser describes ITM as a set of premier B2B travel trade exhibitions connecting outbound and inbound tour operators, travel agents, state tourism boards and hospitality businesses, and it runs many regional editions each season.

The organiser presents the Jammu edition around Vaishno Devi, Kashmir packages, winter snow tours and pilgrimages. Jammu is the gateway to the Vaishno Devi shrine and to the Kashmir Valley, so the show suits suppliers and agencies working on pilgrimage travel, mountain holidays and winter snow trips in Gulmarg and the wider region.

For agencies in the Gulf, Egypt, North Africa and the Indian diaspora, regional marts such as ITM Jammu are a lower-cost way to reach Indian travel agencies outside the big metro shows. They are also useful for agencies that sell India, since state tourism boards and local operators often exhibit. Full exhibitor and visitor information is on the official ITM website.

ITM Jammu 2026 dates and venue

ITM Jammu 2026 dates are 21 to 23 November 2026. The organiser lists Jammu among its 2026-27 editions.

The venue is announced by the organiser on the official ITM website. Trade visitors usually register in advance, and exhibitors book stands directly with the organiser. Confirm opening hours, entry rules and any changes on the official website before you travel.

How to get to Jammu for ITM Jammu

The nearest major airport is Jammu Airport (IXJ). Many domestic flights connect Jammu with Delhi and other Indian cities. Jammu Tawi railway station is another common arrival point.

Taxis and app-based cabs are the simplest way to reach the venue from the airport or railway station. Visitors flying from the Gulf or North Africa will often connect through Delhi, Mumbai or another Indian hub, so build in a buffer for domestic connections. Check the official entry requirements for India before planning international travel.

Where to stay

Central Jammu, including the areas around Residency Road and Gandhi Nagar, has a range of hotels. Katra, near the Vaishno Devi shrine, suits visitors who want to combine the show with a pilgrimage.

Late November is cool in Jammu and the start of the winter season in Kashmir. Book rooms early if you are bringing a team or planning a group trip to ITM Jammu, and choose a hotel with easy road access to the venue so you are not delayed on show mornings.

Planning a group trip to ITM Jammu

Agencies attend ITM Jammu to meet travel agencies from Jammu, Kashmir and northern India, to promote their destinations and packages, and to collect leads for the coming season. Exhibiting at a regional mart can be a practical first step for a supplier testing a new Indian market before committing to a larger national show.

• Register as a visitor or book a stand through the official ITM website.
• Prepare simple printed rate sheets or digital brochures, as many meetings are walk-up conversations.
• Arrange meetings in advance with agencies you already know in the region.
• Add a familiarisation visit to Srinagar or Katra to see the products you will sell.

Frequently asked questions

When is ITM Jammu 2026?

ITM Jammu 2026 takes place on 21 to 23 November 2026 in Jammu. The dates come from the organiser's official calendar, which can change, so check the official ITM website shortly before you travel or book flights for your team.

Who should attend ITM Jammu?

ITM Jammu is a business-to-business event for travel agents, tour operators, tourism boards, hotels and travel technology suppliers. It suits companies that want to reach agencies in Jammu, Kashmir and northern India or find Indian partners for their own products.

How do I get to Jammu for ITM Jammu?

Most visitors fly into Jammu Airport (IXJ) and take a taxi or app-based cab to the venue. International travellers usually connect through a major Indian hub such as Delhi or Mumbai, so allow time for the domestic connection.

Do I need to register for ITM Jammu?

Yes. ITM Jammu is a business-to-business event, and the organiser offers trade visitor registration and stand bookings through the official ITM website. Register in advance and keep your confirmation ready when you arrive at the venue in Jammu.

Where should I stay for ITM Jammu?

Choose a hotel with easy road access to the venue the organiser confirms. Central Jammu has the widest range of hotels. Book early if you are bringing a group, because local events and the season can fill rooms quickly.

Travel agencies can book flights for travellers going to ITM Jammu in the QuickOTA B2B Panel and set their own markup.