Matka Travel Fair 2027

Matka Travel Fair 2027 takes place from 21 to 24 January 2027 at the Helsinki Expo and Convention Centre in Finland. The organiser describes Matka as Northern Europe's travel fair, with a day for travel professionals on 21 January and public days from 22 to 24 January. This guide is for agencies, tour operators and destinations looking to meet the Nordic and Baltic travel market.

About Matka Travel Fair

Matka is held every January in Helsinki and is a key date for the Finnish and wider Nordic travel trade. Destinations, tour operators, airlines' sales teams, travel technology firms and suppliers exhibit, and Finnish consumers come to plan their holidays for the year. The fair includes a Matka Workshop Day and a Matka Business Forum for professionals, details of which are on the official Matka Travel Fair website.

For agencies and suppliers from the Middle East, Africa and Asia, Matka is a way to reach Finnish and Nordic travellers who book long-haul trips, particularly in winter. For Nordic agencies, it is a place to meet new destinations and suppliers.

The public days include themed areas on culture, activities and food from destinations around the world.

Matka Travel Fair 2027 dates and venue

The organiser lists Matka Travel Fair 2027 from 21 to 24 January 2027. Thursday 21 January is the professional day, and the general public visits from 22 to 24 January 2027.

The venue is the Helsinki Expo and Convention Centre (Messukeskus) in the Pasila district, a short train ride north of Helsinki city centre.

How to get to Helsinki for Matka Travel Fair

Helsinki Airport (HEL) is the main international gateway for Finland, with direct flights from across Europe and links to Asia and the Middle East. Commuter trains run from the airport to Pasila station, which is next to the Expo and Convention Centre, and continue to Helsinki Central Station.

Taxis and ride-hailing services are also available. Visitors from Tallinn can take the ferry across the Gulf of Finland, which is a popular route for Baltic visitors to the fair.

Where to stay

Pasila has hotels next to the venue, which suits exhibitors with early starts. Helsinki city centre, around the Central Station, Kamppi and the Esplanadi area, has the widest choice and is a few minutes away by train or tram.

January is cold and dark in Helsinki, so a hotel close to a station makes daily travel easier. Book hotels near the Expo Centre early, as the fair brings many exhibitors to the city.

Planning a group trip to Matka Travel Fair

Agencies attend Matka to meet Nordic tour operators and partners, promote destinations to Finnish consumers and follow trends in the Nordic travel market. Plan your meetings for the professional day on 21 January and register in advance on the official site.

Exhibitors often stay for the public days to talk directly to travellers. A group of agency staff can combine the fair with a winter visit to Lapland or a day trip to Tallinn.

Bring warm winter clothing and plan for short daylight hours in January.

Frequently asked questions

When is Matka Travel Fair 2027?

The organiser lists Matka Travel Fair 2027 from 21 to 24 January 2027. The professional day is 21 January, and the public days are 22 to 24 January 2027.

Where is Matka held?

Matka is held at the Helsinki Expo and Convention Centre (Messukeskus) in Pasila, Helsinki, next to Pasila railway station and a short train ride from the city centre and Helsinki Airport.

How do professionals register for Matka?

Travel professionals register on the official Matka website for the professional day. The website also lists the Workshop Day and Business Forum programmes.

How do I reach the venue from Helsinki Airport?

Commuter trains run from Helsinki Airport (HEL) to Pasila station, next to the venue. Taxis and ride-hailing services are also available.

Can exhibitors from outside the Nordics take part?

Yes. The organiser invites destinations and companies from around the world to exhibit. Details on exhibiting are on the official website.

Travel agencies can book flights for travellers going to Matka Travel Fair in the QuickOTA B2B Panel and set their own markup.