MATTA Fair Sabah April 2027

MATTA Fair Sabah April 2027 is a consumer travel fair in Kota Kinabalu, Malaysia. It runs from 16 to 18 April 2027 at the Sabah International Convention Centre (SICC). The fair is run by the Malaysian Association of Tour and Travel Agents (MATTA). It is for holidaymakers in Sabah looking for travel deals, and for agencies and suppliers who want to reach Sabah's travel market.

About MATTA Fair Sabah April 2027

MATTA Fair is the travel fair brand of the Malaysian Association of Tour and Travel Agents (MATTA), organised by MICEM Sdn Bhd, a subsidiary of MATTA. Alongside the national fairs in Kuala Lumpur, MATTA runs regional editions in other states. MATTA Fair Sabah is the edition for Sabah, in East Malaysia.

At the fair, travel agencies, airlines, hotels and tourism boards sell holidays and travel products directly to the public. Visitors can compare packages for overseas trips and domestic holidays and book on the spot.

For agencies and suppliers, it reaches Sabah's outbound and domestic travel market directly. The fair calendar and exhibitor information are on the official MATTA Fair website.

MATTA Fair Sabah 2027 dates and venue

The MATTA Fair Sabah 2027 dates are 16 to 18 April 2027. The venue is the Sabah International Convention Centre (SICC) in Kota Kinabalu, the capital of Sabah.

It is a three-day fair from Friday to Sunday. Opening hours are published by the organiser before the fair. MATTA notes that fair dates may change, so check the official calendar before you commit to stands, travel or staff.

How to get to Kota Kinabalu for MATTA Fair Sabah

Kota Kinabalu is served by Kota Kinabalu International Airport (BKI), a short drive from the city centre. It has frequent domestic flights from Kuala Lumpur and other Malaysian cities, and some regional international routes.

From the airport, taxis and e-hailing cars run to the city and to SICC. Exhibitors who bring stands and brochures should plan cargo or excess baggage early. Travellers from Peninsular Malaysia should check the official entry requirements for Sabah before travel.

Where to stay

Most visitors stay in central Kota Kinabalu, close to the waterfront, restaurants and shops, with a short taxi ride to SICC. The Tanjung Aru area, near the airport and the beach, is another option for travellers who want a resort feel.

April is a popular time to visit Sabah. Book hotels for exhibitors early, especially if your team is large, and ask for flexible terms in case fair dates change.

Planning your agency trip to MATTA Fair Sabah

For travel agencies, MATTA Fair Sabah is a strong sales event and a chance to meet Sabah travellers in person.

• Why agencies attend: to sell packages directly to the public, launch fair-only offers and collect leads.
• Prepare early: agree fair deals with airlines, hotels and ground partners weeks before the event, and prepare simple price sheets.
• Exhibitor registration: stand booking, rules and order forms are on the official MATTA Fair website.
• After the fair: many bookings are for travel later in the year, so plan ticketing and follow-up in the weeks after.
• Combine with familiarisation: agencies from outside Sabah can add a short trip to see Sabah products, such as islands or nature lodges.

Frequently asked questions

When is MATTA Fair Sabah 2027?

MATTA Fair Sabah runs from 16 to 18 April 2027. MATTA notes that dates may change, so check the official MATTA Fair calendar before you travel.

Where is MATTA Fair Sabah held?

The fair is held at the Sabah International Convention Centre (SICC) in Kota Kinabalu, Sabah, Malaysia.

Is MATTA Fair Sabah open to the public?

Yes. MATTA Fair is a consumer travel fair. Members of the public can visit, compare holiday offers and book travel with exhibitors. Check the official website for opening hours.

What is the nearest airport to SICC?

Kota Kinabalu International Airport (BKI) is the nearest airport. It is a short taxi or e-hailing ride from the city centre and the convention centre.

How can my agency exhibit at MATTA Fair Sabah?

Exhibitor registration, rules and order forms are on the official MATTA Fair website. Contact the organiser early to secure a stand.

Travel agencies can book flights for travellers going to MATTA Fair Sabah in the QuickOTA B2B Panel and set their own markup.