Saudi Travel Market 2027

Saudi Travel Market 2027 (STM) is a travel and tourism trade show in Riyadh, Saudi Arabia. It runs from 2 to 4 April 2027. The show brings together travel agencies, tour operators, hotels, airlines and tourism boards that work with the Saudi market. It is mainly for travel trade professionals who want to meet Saudi buyers and suppliers in one place.

About Saudi Travel Market 2027

Saudi Travel Market describes itself as the premier travel and tourism trade show in Saudi Arabia. Its stated aims are to help exhibitors generate leads, build connections, increase brand visibility and showcase products and services.

The show brings together destinations, hotels, travel companies, government bodies and businesses. It also runs a hosted buyer programme, which invites selected buyers to meet exhibitors. For agencies, it is a place to meet suppliers and destinations that target Saudi outbound travellers, and to build contacts with Saudi buyers for inbound and domestic travel.

Exhibitor booking, buyer registration and visitor registration are available on the official Saudi Travel Market website.

Saudi Travel Market 2027 dates and venue

The Saudi Travel Market 2027 dates are 2 to 4 April 2027. The event takes place in Riyadh. The official website lists the address as King Abdullah Road, Riyadh, and shows the full venue details as 'coming soon'.

According to the official site, the show is open from 2:00 pm to 10:00 pm on each of the three days: Friday 2 April, Saturday 3 April and Sunday 4 April. The evening opening hours suit local business habits, so plan meetings for the afternoon and evening.

How to get to Riyadh for Saudi Travel Market 2027

Riyadh is served by King Khalid International Airport (RUH), the main international airport of the Saudi capital, about 35 kilometres north of the city centre.

From the airport, travellers can use taxis, ride-hailing apps or hotel transfers. Riyadh is a large city and traffic can be heavy, so allow plenty of time between your hotel and the venue. Once the exact venue is confirmed, choose a hotel with an easy drive to it.

Where to stay

Popular business areas include Olaya, the main commercial district, and the area around King Abdullah Road and King Fahd Road, which have many international hotels. The diplomatic and northern districts are also convenient for many venues.

Book hotels as soon as the venue is confirmed. Trade show weeks can fill business hotels quickly, and the organiser's website may list an official hotel for exhibitors and buyers.

Planning your agency visit to Saudi Travel Market 2027

Saudi Arabia is an important travel market in the region, for outbound travel, inbound tourism and religious travel. Saudi Travel Market 2027 is a practical way to meet partners in person.

• Why agencies attend: to meet hotels, destinations and DMCs that want Saudi clients, and to find Saudi partners for inbound and Umrah-related travel.
• Prepare meetings: study the exhibitor list on the official site and book meetings before you arrive. Bring clear rate sheets and company profiles.
• Buyer registration: agencies can apply through the hosted buyer programme on the official website. Places and conditions are set by the organiser.
• Visitor registration: trade visitors can register online through the official 'Register Now' link.
• Entry rules: check the official entry requirements for Saudi Arabia well before travel.

Frequently asked questions

When is Saudi Travel Market 2027?

Saudi Travel Market 2027 runs from 2 to 4 April 2027. According to the official website, the show is open from 2:00 pm to 10:00 pm each day.

Where is Saudi Travel Market held?

The show is held in Riyadh, Saudi Arabia. The official website lists the address as King Abdullah Road, Riyadh, with full venue details to be announced. Check the official website for updates.

Is Saudi Travel Market open to the public?

Saudi Travel Market is a trade show for travel and tourism professionals. Visitors should register through the official website. Check the website for the latest visitor conditions.

How do I register as a hosted buyer at Saudi Travel Market?

The official website has a hosted buyer section where qualified buyers can apply. The organiser decides who is accepted and what support is offered.

What is the nearest airport to Saudi Travel Market?

King Khalid International Airport (RUH) in Riyadh is the nearest airport. From there, taxis, ride-hailing apps and hotel transfers run to the city.

Travel agencies can book flights for travellers going to Saudi Travel Market 2027 in the QuickOTA B2B Panel and set their own markup.