SXSW 2027

SXSW 2027 takes place in Austin, Texas, from 15 to 21 March 2027. South by Southwest combines a conference on technology and innovation with film and TV, music and comedy festivals across the city. This guide is for professionals, creatives and fans, and for agencies arranging delegations and trips to Austin for SXSW.

About SXSW

Started in Austin in 1987, SXSW has grown into a major meeting point for the creative and technology industries. Its programme includes keynotes, panels, screenings, showcases, expos and awards, held in venues across downtown Austin. Badges, schedules and announcements are on the official SXSW website.

SXSW attracts business delegations, start-ups, media and students, as well as music and film fans. That makes it a useful event for agencies serving corporate clients and for travellers who want a creative city break.

Many international delegations, including country and city pavilions, use SXSW to showcase start-ups and creative talent. That means agencies may handle group bookings for public bodies, chambers of commerce and universities as well as private companies. Travellers should also expect large crowds in downtown Austin throughout the week, so planning ahead pays off.

SXSW 2027 dates and venue

The organiser lists SXSW 2027 dates as 15 to 21 March 2027 in Austin. Different tracks, such as innovation, film and music, have their own focus days within that period, so check the official schedule before booking.

Events take place at many venues in downtown Austin, including the convention centre area, hotels, theatres and music venues. Most are within walking distance of each other.

How to get to Austin for SXSW

Austin-Bergstrom International Airport (AUS) is the main airport, with direct flights to some European cities and many US hubs. Other travellers fly into Houston, Dallas or San Antonio and continue by air or road.

Downtown Austin is compact, and walking, ride-hailing and shuttles are the easiest ways to move between venues during SXSW. Travellers should check the official entry requirements for the United States well before booking.

Where to stay

Downtown Austin is the most convenient but the most in demand. South Congress, East Austin and areas along main roads into the centre are good alternatives. Book early and check official SXSW housing for badge holders.

Delegations should stay as close to their main venues as possible to save time between sessions.

Planning a delegation or group trip to SXSW 2027

A group trip to SXSW works well for companies, universities and creative agencies. Agencies can arrange badges through official channels, flights, rooms, local transport and private meeting spaces, plus evening events for the group.

Agree a shared schedule before arrival, because the programme is very large. Plan some free time to enjoy Austin's food and live music scene.

Frequently asked questions

When is SXSW 2027?

The organiser lists SXSW 2027 from 15 to 21 March 2027 in Austin, Texas. Each part of the programme, such as innovation, film and music, has its own focus days within that week.

Do we need a badge to attend SXSW?

Most conference sessions, screenings and showcases need an official badge, and different badge types give access to different parts of the event. Buy badges through the official SXSW website.

Which airport should we use for SXSW?

Austin-Bergstrom International Airport (AUS) is the main airport for Austin. Some international travellers connect through Houston or Dallas, or use San Antonio and travel on by road.

Where should delegates stay during SXSW?

Downtown Austin is closest to the main venues, but rooms are scarce. South Congress and East Austin are good alternatives. Check official SXSW housing and book early.

Is SXSW suitable for business travellers?

Yes. SXSW has a large innovation conference, an expo and many networking events, so many companies send teams to meet partners, follow trends and present their work.

Travel agencies can book flights for travellers going to SXSW in the QuickOTA B2B Panel and set their own markup.