Ultra Thailand 2027

Ultra Thailand 2027 is an invitation-only luxury travel networking event in Bangkok from 20 to 24 June 2027, held at Four Seasons Hotel Bangkok at Chao Phraya River. The Tourism Authority of Thailand (TAT) is hosting it with London-based Private Luxury Events, and it marks Ultra's first event in Southeast Asia. It is aimed at luxury travel advisers, specialist agencies and suppliers serving ultra-high-net-worth clients.

About Ultra Thailand

According to TAT's official announcement, Ultra is a relationship-led gathering that connects Thailand's tourism industry with an international network serving the world's wealthiest travellers. TAT says it will use the event to present a distinctive view of Thai luxury built on personalised service and culture, and to create business opportunities for Thai tourism partners.

Private Luxury Events is a global luxury travel events company that brings together buyers, suppliers and hospitality brands through networking experiences. The organiser says Ultra has sold out every year since its first edition. TAT positions Ultra Thailand 2027 as part of its push to grow high-value and sustainable tourism.

Ultra Thailand 2027 dates and venue

The Ultra Thailand 2027 dates are Sunday 20 June to Thursday 24 June 2027. The venue is Four Seasons Hotel Bangkok at Chao Phraya River, on the river in the Charoen Krung area. Participation is by invitation only; there are no public Ultra Thailand tickets. Agencies interested in attending should contact Private Luxury Events or TAT's market offices.

How to get to Bangkok for Ultra Thailand

Bangkok has two international airports: Suvarnabhumi Airport (BKK), the main hub for long-haul and Gulf routes, and Don Mueang International Airport (DMK), used mostly by low-cost and regional flights. From BKK, the Airport Rail Link connects to the city's BTS and MRT networks; taxis and pre-booked transfers are also available from both airports.

The venue is near Saphan Taksin BTS station and Sathorn Pier, so delegates can also use river boats. For a trip to Bangkok for Ultra Thailand, arrive a day early to adjust to the time difference before meetings begin.

For buyers who have not visited Thailand recently, the event is also a good moment to see how Bangkok's riverside has changed, with new hotels, galleries and dining venues along Charoen Krung and the Thonburi bank. Many luxury suppliers use the Chao Phraya River itself as part of the guest experience, with private boats linking hotels, temples and restaurants, which is useful product knowledge for high-end itineraries.

Where to stay

Delegates may be offered rooms at the venue hotel; otherwise the riverside areas of Charoen Krung, Sathorn and Silom are the most convenient. Late June is Bangkok's green season, with lower demand than the winter peak, but luxury riverside properties still fill around big events, so book early.

Planning a group trip to Ultra Thailand

For agencies, the value of Ultra lies in pre-arranged one-to-one meetings with luxury hotels, DMCs, yacht and villa operators and experience designers. Before attending, prepare a clear profile of your high-end clients, for example families from the Gulf or North Africa looking for private villas, privacy and halal-friendly dining, and the destinations they ask for. Many delegates add site visits to Phuket, Koh Samui or Chiang Mai after the event to inspect properties first-hand.

Frequently asked questions

When is Ultra Thailand 2027?

Ultra Thailand 2027 runs from 20 to 24 June 2027 in Bangkok, according to the Tourism Authority of Thailand.

Who can attend Ultra Thailand?

It is an invitation-only event for luxury travel buyers, advisers and suppliers. Contact Private Luxury Events or TAT to ask about invitations.

Where is the event held?

At Four Seasons Hotel Bangkok at Chao Phraya River, beside the Chao Phraya River in central Bangkok.

Is Ultra Thailand open to the public?

No. It is a trade networking event, not a consumer fair.

Why should agencies from the Gulf or Malaysia attend?

It offers direct meetings with luxury suppliers in Thailand, which helps agencies build tailor-made products for high-spending clients.

Travel agencies can book flights for travellers going to Ultra Thailand in the QuickOTA B2B Panel and set their own markup.