WTM Africa 2027

WTM Africa 2027 is a travel and tourism trade show at the Cape Town International Convention Centre (CTICC) in Cape Town, South Africa. It runs from 7 to 9 April 2027. The show is organised by RX Global as part of the World Travel Market family. It is for tour operators, travel advisers, buyers and African tourism suppliers who want to do business together.

About WTM Africa 2027

World Travel Market Africa is RX Global's travel trade show for the African inbound and outbound markets. The organiser says it aims to drive sustainable growth for both inbound and outbound tourism in Africa, and to help business relationships, ideas and opportunities begin.

Tourism suppliers from across Africa meet buyers, including hosted buyers. The official website reports figures of 781 exhibitors, 266 hosted buyers from 66 buyer countries, and 131 speakers.

The official website lists several features around the show floor, including the Africa Tourism Investment Conference, IBTM Africa for the meetings and events sector, EQUAL Africa, Travel Tech, the Responsible Tourism Africa Conference and Awards, a China Ready® Workshop and a Travel Leaders Forum.

Registration, admissions policy and the exhibitor directory are on the official WTM Africa website.

WTM Africa 2027 dates and venue

The WTM Africa 2027 dates are 7 to 9 April 2027. The venue is the Cape Town International Convention Centre (CTICC), in the Foreshore area of central Cape Town.

The show runs over three days. Conference sessions and features take place alongside the exhibition. Opening times and the detailed programme are published on the official website closer to the show.

How to get to Cape Town for WTM Africa 2027

Cape Town is served by Cape Town International Airport (CPT), about 20 kilometres east of the city centre. Many visitors connect through O. R. Tambo International Airport (JNB) in Johannesburg.

From the airport, travellers can take a taxi, a ride-hailing car or a pre-booked transfer to the city. The CTICC is in the centre, so most hotels are a short drive or walk away.

Where to stay

The best areas for a trip to Cape Town for WTM Africa are the Foreshore and City Bowl, which are close to the CTICC. The V&A Waterfront and De Waterkant are also nearby and popular with business visitors.

April is a pleasant time to visit Cape Town, and hotels near the CTICC fill up during the show. Book hotels near the venue early, and check the official website for any accommodation partners.

Planning your agency trip to WTM Africa 2027

WTM Africa is useful for agencies that sell African destinations or want African partners.

• Why agencies attend: to meet DMCs, lodges, hotels and tourism boards from across Africa, to compare products and to agree contracts for the coming season.
• Prepare meetings: study the exhibitor directory and book meetings before the show. Bring clear information on your markets and volumes.
• Buyer and visitor registration: buyers can apply through the hosted buyer section, and trade visitors register online. Read the admissions policy first.
• Extend the trip: many visitors add a short familiarisation trip, for example to the Cape Winelands or a safari area.
• Entry rules: check the official entry requirements for South Africa before travel.

Frequently asked questions

When is WTM Africa 2027?

WTM Africa 2027 runs from 7 to 9 April 2027. Check the official website for daily opening times and the conference programme.

Where is WTM Africa held?

WTM Africa is held at the Cape Town International Convention Centre (CTICC) in central Cape Town, South Africa.

Is WTM Africa open to the public?

WTM Africa is a trade show for travel and tourism professionals. Visitors must register and meet the organiser's admissions policy, which is published on the official website.

What is the nearest airport to the CTICC?

Cape Town International Airport (CPT) is the nearest airport, about 20 kilometres from the city centre. Taxis, ride-hailing cars and pre-booked transfers run to the CTICC area.

How do I become a hosted buyer at WTM Africa?

The official WTM Africa website has a buyers section where qualified buyers can apply. The organiser selects hosted buyers and sets the conditions.

Travel agencies can book flights for travellers going to WTM Africa 2027 in the QuickOTA B2B Panel and set their own markup.