WTM Latin America 2027

WTM Latin America 2027 takes place from 13 to 15 April 2027 at Expo Center Norte in São Paulo, Brazil. It is a three-day business-to-business show for the travel and tourism industry, aimed at travel agencies, tour operators, hotels, cruise lines, tourism boards and technology suppliers who want to do business in Brazil and across Latin America.

About WTM Latin America

WTM Latin America is part of the World Travel Market portfolio, which also includes WTM London, Arabian Travel Market and WTM Africa. The organiser describes it as Latin America's B2B travel and tourism event, with exhibitors from many countries and a programme of conference sessions and networking events.

According to the organiser, the 2026 edition had 935 exhibitors from 53 countries and around 35,000 travel professionals. Exhibitors cover destinations, accommodation, airlines, cruises, luxury travel and travel technology.

For agencies in the Middle East and North Africa, Brazil and its neighbours are growing long-haul destinations, and Latin America is also a source market for travel to the Arab world. The show is a practical place to meet Brazilian and regional suppliers, see new products and talk to tourism boards in one visit.

WTM Latin America 2027 dates and venue

The WTM Latin America 2027 dates are Tuesday 13 April, Wednesday 14 April and Thursday 15 April 2027.

The venue is Expo Center Norte, a large exhibition centre in the Vila Guilherme district in the north of São Paulo. Opening hours, visitor registration and the conference programme are published on the official WTM Latin America website. Register in advance as a trade visitor to save time on arrival.

April is autumn in São Paulo. Days are usually mild, but rain is possible, so bring a light jacket and an umbrella.

How to get to São Paulo for WTM Latin America

São Paulo has three main airports:

• São Paulo/Guarulhos International Airport (GRU), the main international gateway, north-east of the city and relatively close to Expo Center Norte.
• Congonhas Airport (CGH), in the south of the city, mainly for domestic flights.
• Viracopos International Airport (VCP) in Campinas, further out, with domestic and some international routes.

Taxis, ride-hailing apps and pre-booked transfers are the usual ways to reach the venue. São Paulo traffic can be heavy, so allow extra time at the start and end of each show day. Expo Center Norte is near the Tietê area, which has metro and bus connections.

Visitors should check the official entry requirements for Brazil before travel.

Where to stay

For a trip to São Paulo for WTM Latin America 2027, consider these areas:

• Santana and the north zone, the closest areas to Expo Center Norte.
• Avenida Paulista and Jardins, central, with many hotels, restaurants and metro access.
• Itaim Bibi and Vila Olímpia, business districts popular for evening meetings.

Many trade visitors search for hotels near Expo Center Norte, so book early and weigh travel time against the attractions of staying in the centre.

Planning a group trip to WTM Latin America 2027

Most agencies attend as a small team. Some tips:

• Register on the official website and request meetings with exhibitors before the show.
• Prepare a short profile of your market: group sizes, travel months and the programmes your clients buy.
• Ask suppliers about halal food, prayer spaces and Arabic- or English-speaking guides.
• Attend conference sessions on Latin American travel trends to understand the market.
• Add a day for a site visit in São Paulo or a short trip to Rio de Janeiro.

Frequently asked questions

When is WTM Latin America 2027?

WTM Latin America 2027 runs from Tuesday 13 April to Thursday 15 April 2027 in São Paulo, Brazil, according to the official website.

Where is WTM Latin America held?

The show is held at Expo Center Norte, Rua José Bernardo Pinto 333, Vila Guilherme, in the north of São Paulo. Guarulhos International Airport (GRU) is the closest main airport.

Who attends WTM Latin America?

The show is for travel professionals: travel agencies, tour operators, accommodation providers, airlines, cruise companies, tourism boards and technology suppliers. It is a B2B event rather than a consumer fair.

How do I get WTM Latin America tickets?

Trade visitors register through the official WTM Latin America website. Check there for registration categories and any conditions before you travel to São Paulo.

Is WTM Latin America related to Arabian Travel Market?

Yes, both are part of the World Travel Market portfolio of events, together with WTM London and WTM Africa, according to the organiser's website.

Travel agencies can book flights for travellers going to WTM Latin America 2027 in the QuickOTA B2B Panel and set their own markup.