ITM Varanasi 2027

ITM Varanasi 2027 is a travel trade exhibition in Varanasi, held on 26 to 28 February 2027. It is part of the ITM series of regional travel marts in India, and it is aimed at travel agents, tour operators, state tourism boards, hotels and destination suppliers who want to meet buyers from Varanasi and eastern Uttar Pradesh.

About ITM Varanasi

India Travel Mart (ITM) is a series of business-to-business travel exhibitions held in cities across India. The organiser describes ITM as a set of premier B2B travel trade exhibitions connecting outbound and inbound tour operators, travel agents, state tourism boards and hospitality businesses, and it runs many regional editions each season.

Varanasi is one of the world's oldest living cities and a major centre of Hindu pilgrimage on the banks of the Ganges. The organiser presents this edition around spiritual travel, the international Buddhist circuit, river cruises and heritage art. Sarnath, where the Buddha is said to have given his first sermon, is just outside the city, making Varanasi a hub for Buddhist circuit tours.

For agencies in the Gulf, Egypt, North Africa and the Indian diaspora, regional marts such as ITM Varanasi are a lower-cost way to reach Indian travel agencies outside the big metro shows. They are also useful for agencies that sell India, since state tourism boards and local operators often exhibit. Full exhibitor and visitor information is on the official ITM website.

ITM Varanasi 2027 dates and venue

ITM Varanasi 2027 dates are 26 to 28 February 2027. The organiser lists Varanasi among its 2027 editions.

The venue is announced by the organiser on the official ITM website. Trade visitors usually register in advance, and exhibitors book stands directly with the organiser. Confirm opening hours, entry rules and any changes on the official website before you travel.

How to get to Varanasi for ITM Varanasi

The nearest major airport is Lal Bahadur Shastri International Airport (VNS). The airport is at Babatpur, north-west of the city, with domestic links to major Indian cities. Varanasi Junction is the main railway station.

Taxis and app-based cabs are the simplest way to reach the venue from the airport or railway station. Visitors flying from the Gulf or North Africa will often connect through Delhi, Mumbai or another Indian hub, so build in a buffer for domestic connections. Check the official entry requirements for India before planning international travel.

Where to stay

The Cantonment area has many established hotels with easy road access. Guesthouses and boutique hotels near the ghats suit visitors who want to experience the riverfront, though road access there is slower.

Late February is a pleasant time to visit Varanasi before the summer heat, and demand from pilgrims and tourists is steady. Book rooms early if you are bringing a team or planning a group trip to ITM Varanasi, and choose a hotel with easy road access to the venue so you are not delayed on show mornings.

Planning a group trip to ITM Varanasi

Agencies attend ITM Varanasi to meet travel agencies from Varanasi and eastern Uttar Pradesh, to promote their destinations and packages, and to collect leads for the coming season. Exhibiting at a regional mart can be a practical first step for a supplier testing a new Indian market before committing to a larger national show.

• Register as a visitor or book a stand through the official ITM website.
• Prepare simple printed rate sheets or digital brochures, as many meetings are walk-up conversations.
• Arrange meetings in advance with agencies you already know in the region.
• Plan time for the evening Ganga Aarti at Dashashwamedh Ghat and a visit to Sarnath.

Frequently asked questions

When is ITM Varanasi 2027?

ITM Varanasi 2027 takes place on 26 to 28 February 2027 in Varanasi. The dates come from the organiser's official calendar, which can change, so check the official ITM website shortly before you travel or book flights for your team.

Who should attend ITM Varanasi?

ITM Varanasi is a business-to-business event for travel agents, tour operators, tourism boards, hotels and travel technology suppliers. It suits companies that want to reach agencies in Varanasi and eastern Uttar Pradesh or find Indian partners for their own products.

How do I get to Varanasi for ITM Varanasi?

Most visitors fly into Lal Bahadur Shastri International Airport (VNS) and take a taxi or app-based cab to the venue. International travellers usually connect through a major Indian hub such as Delhi or Mumbai, so allow time for the domestic connection.

Do I need to register for ITM Varanasi?

Yes. ITM Varanasi is a business-to-business event, and the organiser offers trade visitor registration and stand bookings through the official ITM website. Register in advance and keep your confirmation ready when you arrive at the venue in Varanasi.

Where should I stay for ITM Varanasi?

Choose a hotel with easy road access to the venue the organiser confirms. Central Varanasi has the widest range of hotels. Book early if you are bringing a group, because local events and the season can fill rooms quickly.

Travel agencies can book flights for travellers going to ITM Varanasi in the QuickOTA B2B Panel and set their own markup.