Meetings Africa 2027

Meetings Africa 2027 takes place from 22 to 24 February 2027 at the Sandton Convention Centre in Johannesburg, South Africa. It is the country's trade show for the business events sector, bringing together African suppliers of meetings, incentives, conferences and exhibitions with buyers from around the world. It suits travel agencies, MICE planners and corporate travel teams.

About Meetings Africa

Meetings Africa is owned by South African Tourism, and the organiser says the show marked its 20th anniversary in 2026. Its focus is the business events industry: conference venues, incentive travel programmes, destination management companies, convention bureaux and the services that support group travel for companies and associations.

Unlike a consumer travel fair, Meetings Africa is built around business meetings between exhibitors and buyers. For agencies in North Africa, Egypt, the Gulf and the Levant, it is a practical way to meet South African and wider African suppliers in one place, compare venues and incentive ideas, and start conversations about group programmes for corporate clients.

The opening day, called BONDay, is a day of educational sessions before the trade floor opens. The organiser also lists an official opening ceremony and a ministerial walk-about on the first show day. Full session details are published on the official schedule.

Meetings Africa 2027 dates and venue

The Meetings Africa 2027 dates are:

• BONDay: Monday 22 February 2027
• Show days: 23 and 24 February 2027

The venue is the Sandton Convention Centre in Sandton, the main business district of Johannesburg. Registration for exhibitors, buyers, media and visitors, plus the detailed schedule, is on the official Meetings Africa website. Register early, as hosted buyer places and meeting slots are limited.

February is summer in Johannesburg, with warm days and the chance of afternoon thunderstorms, so pack light clothing and an umbrella.

How to get to Johannesburg for Meetings Africa

The main gateway is O.R. Tambo International Airport (JNB), the busiest airport in South Africa, with connections to the Gulf, Europe, Africa and beyond. Lanseria International Airport (HLA), north-west of the city, handles some domestic and regional flights.

From O.R. Tambo, the Gautrain rapid rail link runs to Sandton station, which is a short walk or ride from the convention centre. Metered taxis, ride-hailing apps and pre-booked transfers are also widely used. For groups, a pre-booked coach transfer is usually the simplest choice.

Visitors should check the official entry requirements for South Africa well before travel.

Where to stay

For a trip to Johannesburg for Meetings Africa, the most convenient areas are:

• Sandton, where the venue is, with many business hotels, shopping centres and the Gautrain station.
• Rosebank, one Gautrain stop away, with a relaxed feel, galleries and restaurants.
• Melrose Arch and Illovo, close to Sandton and popular for evening meetings.

Many delegates look for hotels near the Sandton Convention Centre, so book early, especially for the nights of 22 and 23 February 2027.

Planning a group trip to Meetings Africa 2027

Most agencies attend Meetings Africa as a small team. To make the most of the visit:

• Check the hosted buyer criteria on the official website and apply early if you qualify.
• Book appointments with venues, DMCs and convention bureaux before you travel, and prepare a short brief on your clients' group sizes and budgets.
• Ask suppliers about halal catering, prayer facilities and Arabic-speaking guides for your incentive groups.
• Use BONDay to learn about trends in the business events sector and to meet other buyers.
• Allow an extra day for a site inspection in Johannesburg or a short trip to a nearby game reserve.

Frequently asked questions

When is Meetings Africa 2027?

Meetings Africa 2027 runs from 22 to 24 February 2027. BONDay, with educational sessions, is on 22 February, and the trade show days are 23 and 24 February 2027.

Where is Meetings Africa held?

The show is held at the Sandton Convention Centre in Sandton, Johannesburg, South Africa. Sandton is the city's main business district and is linked to O.R. Tambo International Airport by the Gautrain.

Who should attend Meetings Africa?

The show is aimed at the business events trade: meeting and incentive planners, corporate travel buyers, association buyers, travel agencies and media, along with African venues, DMCs and tourism boards that exhibit.

How do I register for Meetings Africa 2027?

Registration for exhibitors, hosted buyers, media and visitors is handled through the official Meetings Africa website. Check the criteria for each category, as hosted buyer places are reviewed by the organiser.

Do I need tickets for Meetings Africa?

Meetings Africa is a trade event, so there are no general public tickets. Entry is through registration in the right category on the official website. Check there for current terms before you travel.

Travel agencies can book flights for travellers going to Meetings Africa 2027 in the QuickOTA B2B Panel and set their own markup.