FITUR 2027

FITUR 2027 is the International Tourism Trade Fair organised by IFEMA MADRID. It takes place at IFEMA Madrid in Madrid, Spain, from 20 to 24 January 2027. The first three days are for travel professionals, and the weekend is open to the public. It is for travel agencies, tour operators, hotels, airlines, destinations and technology companies.

About FITUR

The organiser describes FITUR as the leading trade fair for inbound and outbound international tourism markets. 2027 is the 47th edition, and Puerto Rico is the Partner Country.

According to IFEMA MADRID, FITUR 2027 will occupy eleven halls, two more than the previous edition. Exhibitors are grouped by region: Europe, America, Africa, Asia-Pacific, the Middle East and Spain. There is also an area for global tourism companies and a Travel Technology space. A second edition of the Knowledge Hub focuses on competitiveness and sustainability.

FITUR also has specialised sections, including FITUR 4ALL (accessible tourism), FITUR Cruises, FITUR Experience, FITUR LGBT+, FITUR Lingua (language tourism), FITUR Know-How & Export, FITUR Screen, FITUR Sports, FITUR Talent, FITUR TechY and FITUR Woman, plus the FITURNEXT Sustainability Observatory.

The organiser says the 2026 edition attracted 255,000 visitors and more than 10,000 companies from 161 countries.

FITUR 2027 dates and venue

• Trade days: Wednesday 20, Thursday 21 and Friday 22 January 2027
• Public days: Saturday 23 and Sunday 24 January 2027
• Venue: IFEMA MADRID, Madrid, Spain
• Organiser: IFEMA MADRID

On the professional days, experts debate the future of tourism, present new technology and close business agreements. At the weekend, FITUR opens its doors to travellers. Full details are on the official FITUR website.

How to get to Madrid for FITUR

The main airport is Adolfo Suárez Madrid-Barajas Airport (MAD), one of Europe's major hubs. IFEMA MADRID is in the north-east of the city, not far from the airport, so transfers are short.

The venue is also connected to the Madrid Metro, which links it to the airport and the city centre. Taxis and private transfers are easy to arrange. Check the official entry requirements for Spain and the Schengen area for each traveller.

Where to stay

Many visitors stay close to IFEMA in the Campo de las Naciones and Barajas areas, which are convenient for the fair and the airport. Others prefer central Madrid, around Gran Vía, Salamanca or the Paseo de la Castellana business district, and travel to the fair by metro or taxi.

Fair week is very busy in Madrid. Book hotels near IFEMA Madrid as early as possible, especially for the trade days.

Planning a trip to FITUR as a travel agency

For travel agencies, FITUR is a chance to meet suppliers from Spain, Latin America, Europe and the rest of the world in one place. It is especially useful for agencies that sell Spanish, Mediterranean or Latin American destinations.

• Why attend: meet destination boards, hotel groups, DMCs and travel technology companies, and learn about new products.
• Prepare meetings: use the official exhibitor catalogue and hall map to plan your visit, and book meetings in advance for the trade days.
• Registration: the official website has a professional registration page for trade visitors. Register early to receive your pass.
• Timing: focus on Wednesday to Friday for business. The weekend is for the general public.

Frequently asked questions

When is FITUR 2027?

FITUR 2027 takes place from 20 to 24 January 2027 at IFEMA MADRID. The trade days are 20 to 22 January, and the public days are 23 and 24 January.

Where is FITUR held?

FITUR is held at IFEMA MADRID, the trade fair centre in the north-east of Madrid, Spain, close to Madrid-Barajas Airport.

How do I get tickets for FITUR 2027?

Tickets and passes are available on the official FITUR website. Travel professionals can use the professional registration page, and members of the public can buy tickets for the weekend.

What is the nearest airport to IFEMA Madrid?

The nearest airport is Adolfo Suárez Madrid-Barajas Airport (MAD). It is a short taxi or metro ride from the IFEMA MADRID fairgrounds.

Is FITUR open to the public?

Yes, but only at the weekend. Saturday 23 and Sunday 24 January 2027 are open to the general public. Wednesday to Friday are reserved for trade professionals.

Travel agencies can book flights for travellers going to FITUR 2027 in the QuickOTA B2B Panel and set their own markup.