IBTM World 2027

IBTM World 2027 takes place in Barcelona, Spain, from 16 to 18 November 2027. It is a global trade show for the meetings, incentives, conferences and events (MICE) industry, organised by RX Global. It is for event planners, MICE agencies, destinations, venues, hotels and event technology providers, and is not open to the general public.

About IBTM World

IBTM World describes itself as the global hub of the events community, where the business events industry meets to connect, share ideas and do business. It runs for three days in Barcelona.

The organiser says visitors can meet 2,500 destinations, hotels, event technology providers and suppliers from more than 150 countries, and learn from a future-focused conference programme. The show also has a Hosted Buyer programme. According to the official website, buyers get a personalised diary of pre-scheduled meetings with suppliers, and eligible Hosted Buyers also receive complimentary flights, accommodation and more.

Other features include a show agenda, forums for association leaders and advocacy, the "Exceptional Experiences" area, an exhibitor and product directory and a mobile app. Read more on the official IBTM World website.

IBTM World 2027 dates and venue

The official IBTM World 2027 dates are:

• Tuesday 16 November 2027
• Wednesday 17 November 2027
• Thursday 18 November 2027

The show is held in Barcelona, Spain, and is organised by RX Global. The official website lists Fira Barcelona Gran Via, in L'Hospitalet de Llobregat, as the venue for its Barcelona event. Check the official website to confirm the 2027 venue and daily opening hours, which are published before the show.

How to get to Barcelona for IBTM World

Barcelona–El Prat Josep Tarradellas Airport (BCN) is the city's international airport, south-west of the centre. It is connected to the city by rail, metro, bus and taxi.

Fira Barcelona Gran Via is between the airport and the city centre, in L'Hospitalet de Llobregat, and is served by the metro and other public transport. Visitors from other Spanish and European cities can also arrive by high-speed train. The official website has a "Venue and travel" section with more information. Check the official entry requirements for Spain before travel.

Where to stay

Good areas to stay for IBTM World include:

• L'Hospitalet de Llobregat and Gran Via – close to the exhibition centre
• Plaça d'Espanya and Sants – central areas with direct metro links
• Eixample – a central district with many hotels and restaurants
• Gothic Quarter and the old town – for evenings in historic Barcelona

The official website has a "Book accommodation" section for visitors. If you need hotels near Fira Barcelona Gran Via, book early, as many other industry professionals will be in Barcelona that week.

Planning a trip to IBTM World for your agency

IBTM World is valuable for agencies that sell group, incentive, conference and event travel. Practical advice:

• Why attend: to meet destinations, venues, hotels, DMCs and event technology suppliers, and to find ideas for incentive programmes and corporate events.
• Visitor registration: register through the "Register now" option on the official website.
• Hosted Buyer programme: qualified event planners can apply to become Hosted Buyers. Check the Hosted Buyer FAQs and terms on the official website and apply early.
• Plan meetings: use the exhibitor directory and show agenda to plan meetings and sessions before you travel.
• Be careful with scams: the official website has a scam warnings page. Book accommodation and services only through official or trusted channels.

A trip to Barcelona for IBTM World can also be a chance to inspect venues and hotels in the city for future incentive groups.

Frequently asked questions

When is IBTM World 2027?

IBTM World 2027 takes place on Tuesday 16, Wednesday 17 and Thursday 18 November 2027 in Barcelona, according to the official website. Daily opening hours are published before the show.

Where is IBTM World held?

IBTM World is held in Barcelona, Spain. The official website lists Fira Barcelona Gran Via in L'Hospitalet de Llobregat as its Barcelona venue. Confirm the 2027 venue details on the official website.

Is IBTM World open to the public?

No. IBTM World is a trade show for professionals in the meetings, incentives, conferences and events industry. Visitors register online, and qualified planners can apply for the Hosted Buyer programme.

How do I become a Hosted Buyer at IBTM World?

Apply through the Buyers section of the official IBTM World website. The organiser says Hosted Buyers get pre-scheduled meetings, and eligible buyers receive complimentary flights and accommodation. Read the Hosted Buyer terms first.

What is the nearest airport to Fira Barcelona Gran Via?

Barcelona–El Prat Josep Tarradellas Airport (BCN) is the nearest airport. It is south-west of Barcelona and connected to the city and the Gran Via area by public transport and taxi.

Travel agencies can book flights for travellers going to IBTM World 2027 in the QuickOTA B2B Panel and set their own markup.